Café Nhoa’s Restaurant Identity System

Café Nhoa’s is a student project, inspired by my love for Peru and my best friend, Ainhoa. I envisioned it as a vibrant, friendly brunch cafe on the coast of Huanchaco, Peru. After finalizing the concept, I designed a complete brand system including a style guide, packaging, menus, AI-generated interiors and exteriors, and digital deliverables. The visual identity, centered around being authentic, lively, and friendly, features a logo, wordmark, color palette, typography, and patterns inspired by traditional Peruvian textiles. The bilingual menus reflect Huanchaco’s tourist culture and my friend’s connection to both Spanish and English. Packaging carries the same cohesive look, combining the pattern, colors, and logo across items. The AI-generated visuals helped bring the cafe to life, showcasing the warm and inviting atmosphere I envisioned for Café Nhoa’s. | To Ainhoa, I love you and am so thankful for our friendship. | See this project on Behance.

May 2025